Link FM is a fun, fast, and free circulator bus that connects Downtown Fargo and Moorhead starting Monday June 1st running from 7 am to 7 pm M-F and 10am – 5pm Sat. The route will have a continuous loop starting at the Moorhead Center Mall to the Plains Art Museum and back with an average 15 minute frequency for a loop as a goal. The concept is to keep the route and operations simple and flexible enough to make it fun, fast, and free.
Unlike Matbus scheduled routes with established timetables, Link FM will stop at the designated sites only as needed to pick up or drop off passengers. If no one is at a particular stop, it’ll keep moving to the next one.
Look for the Link FM signs at these sites. Mon-Fri there are 8 designated pick-up/drop off areas from 7am – 10am starting at 7am on the east side of Moorhead Center Mall parking lot.
- East side of parking lot of Moorhead Center Mall
- 1st Ave at Hjemkomst intersection
- Fargo Library
- Gate City
- Plains Art Museum
- Renaissance Hall
- Matbus Ground Transportation Center
- Fargo Community Health
At 10am, two additional pick-up/drop off areas on the north and south side of the Moorhead Mall until 7 pm M-F and from 10am – 5pm on Saturdays.
Using a bus already in our fleet, Link FM will start out with a “quiet” start, white with no wrap to begin with. We’ll be adding features over the coming weeks like local music inside and out (be ready for pop up live performers), vibrant and distinctive wrap on the outside, and revolving local art on the inside. By the first week in July, you’ll see it coming from blocks away and will want to jump aboard!
Since 2004, Matbus ridership has almost tripled to now over 2.1 million annual rides with over half in the 18 – 25 age group. Our downtowns and city cores are regenerating and community’s transportation culture is changing with more people walking, biking, and using transit that all help reduce congestion.
This circulator concept has been featured for several years in both our transit plans and parking plans as a strategy to make better use of thousands of existing public and private parking spaces in both our revitalizing downtowns, reduce congestion, and continue to increase ridership on MATBUS.
This Link FM route is within walking distance of three blocks of several popular destinations and our theme is fun, fast, and free! Link FM will also help navigate around areas on NP Ave and 1St Ave corridor reconstruction and flood protection construction projects that start now and will be going on for the next few years.
Link FM will be using an existing bus and will be an addition to existing routes so will not negatively effect current riders.
It’s great working with the sub committee chaired by Moorheads Steve Ghertz, and members Nancy Otto, Dave Piepkorn, Melissa Radamacher, Matt Maslowski, Joe Nigg, Lori Van Beek, Mike Hahn, Gregg Schildberger, Matt Peterson, and Michael Redlinger.
The Fargo Commission and Moorhead Council unanimously approved this venture and are eager to see how Link FM works. Transit experts have told us it often takes 6-8 months to build ridership and we plan on giving it time and measure how much it’s used.
Both cities can decide to stop with a 30 day notice in the MOU, but we are planning for success and will make funds available in the coming budgets. The idea is both cities will budget for future funding to be made available when it’s proven to be successful with at least 15 – 20 riders per hour by the end of the 9 month trial.